25 YEARS OF BANCA REALE

An Important Anniversary Deserves an Extraordinary Setting

To celebrate the 25th anniversary of Banca Reale, the Reggia di Venaria Reale became the backdrop for an evening rich in meaning, transformed for the occasion into a truly immersive and scenic venue. A unique setting where past, present, and future intertwined through words, images, music, and architecture.

Celebrating 25 Years of Banca Reale

The event was hosted by actress Stefania Rocca, who guided the audience through an emotional journey made of original short films, corporate testimonies, and live artistic performances. Every moment was designed to highlight the people who, over the years, have contributed to the growth of Banca Reale.

On stage, set within the spectacular Citroniera of the Reggia, were General Director Massimo Luvié, institutional figures such as Prefect Donato Giovanni Cafagna and Councillor for Finance Andrea Tronzano, alongside both long-standing and new generations of the bank’s staff. The narrative was further enriched by remote contributions, with institutional video messages from Alberto Cirio, President of the Piedmont Region, and Antonio Patuelli, President of the Italian Banking Association.

Here is the press release of the event celebrating this important milestone.

The Reggia di Venaria and the Galleria Diana: An Exceptional Setting

The Reggia di Venaria Reale, one of the most iconic sites of Italian Baroque heritage, is recognized as a UNESCO World Heritage Site. This extraordinary royal residence features monumental spaces, scenic gardens, and prestigious interiors.

The Citroniera, with its majestic arches, stone flooring, and natural light streaming through large windows, hosted the convention at the heart of the celebration. The Galleria di Diana, celebrated for its harmonious proportions, gilded stuccoes, and breathtaking perspective views, welcomed the gala dinner with elegance and theatricality. This unique setting enhanced the atmosphere of the event, creating a continuous dialogue between historical heritage and contemporary technology.

Imagines’ Contribution

In collaboration with Frame Communication, Imagines managed the complete technical setup of the event, building an immersive experience that enhanced each moment of the evening with precision and attention to detail.

The guest journey began with an institutional welcome in the Reggia’s internal halls, followed by the convention in the Citroniera. The transition to the Galleria di Diana was accompanied by architectural lighting designed to highlight the details of the Baroque structure, culminating in the gala dinner. To close the evening, the spectacular fountains show offered an emotional finale, worthy of such an important milestone.

Specifically, Imagines delivered:

– LED wall setup, video direction, and scenic lighting for the convention in the Citroniera
– Audio and lighting systems for the Galleria di Diana, enhancing the elegant dinner atmosphere with the use of Vip-R lights
– Full technical coordination, from the initial welcome through to the closing outdoor show
– Continuous onsite operational support, with a specialized team present at every stage of the event

An Event to Remember

Being part of such a symbolic evening for Banca Reale, in a setting of such great artistic and cultural value, was both an honor and an exciting challenge for Imagines. The combination of historical architecture, technology, emotion, and storytelling created an event destined to leave a lasting impression.

A heartfelt thank you to Frame Communication for their trust, and to our entire team for making this memorable evening possible, with the contribution of every single professional involved.