MARTINI LIVE BAR

Martini Live Bar: Streaming Concerts from the Martini Tower with Imagines

Martini Live Bar is a seven-episode music format featuring major artists such as Coma Cose, Guè Pequeno, and Clementino. Broadcast live from the iconic Terrazza Martini, the project brought Martini Fiero directly into the homes of Italian Millennials.

A format designed to digitally recreate the atmosphere of an aperitivo and a live concert for an audience used to experiencing them in person—yet temporarily unable to do so during the pandemic.

Imagines managed all aspects of video production and live streaming to Martini’s social channels and to those of the participating artists. The video direction setup included 4 remote Panasonic AW-UE150 cameras, two wireless Ursa Broadcast cameras, and a live drone feed flying from Piazza Duomo up to the Martini Tower.