EVENT FULL SERVICES: FAQ
Event Full Services: Frequently Asked Questions
Organising an event—whether it’s a corporate conference, a product launch or a live show—requires flawless technical execution. However, event organisers often don’t have specialist knowledge of audio, lighting and video production.
In this guide, we answer the most frequently searched questions about event technical services, helping you understand what to ask for, how to evaluate a quotation and how to ensure the success of your event.
What is an Event Technical Service and what does it do?
An event technical service provider is the partner responsible for designing, supplying and managing all the technical elements required to deliver an event successfully: audio, lighting, video, production control, staging structures, cabling and on-site technical support. Its role is to transform a creative concept into a safe, reliable and fully operational event.
Many people believe that a technical service simply rents out speakers and microphones. In reality, it acts as a strategic partner, managing the entire technological infrastructure of the event. This typically includes:
- Technical design (lighting design, acoustics, screen positioning)
- Supply of professional equipment and technologies (audio, video, lighting, staging and digital platforms)
- Transportation, installation and dismantling
- Operational management and technical support before, during and after the event
The service is usually modular and can be tailored to the specific type of event and the client’s requirements.
What is the difference between equipment rental and a full-service solution?
Dry hire means simply renting the equipment and operating it yourself. This option is suitable only if you already have experienced in-house technicians. Full Service, which is Imagines’ standard operating model, includes both the equipment and the specialised technical staff—audio engineers, lighting technicians and video directors—ensuring everything runs flawlessly while removing all technical responsibilities from the client.
When do you need a professional event technical service?
A professional technical service is essential for corporate events, conferences, exhibitions, concerts, fashion shows, institutional events and digital productions. Even medium-sized events benefit from experienced technical management, especially when hosted in complex venues or locations with structural constraints.
Does the technical service also help with the venue?
Yes, if the venue has not already been selected by the agency or the client. An experienced technical service provider is familiar with major venues, including their technical limitations and advantages, such as: loading and unloading access, ceiling heights available, electrical power, venue regulations, logistical constraints. Having worked at a venue before allows faster setup times and helps prevent technical issues.
In Turin, Imagines has two official partner venues:
When working in a new venue, a technical site inspection is carried out beforehand to evaluate the space, existing infrastructure, logistics and safety requirements, reducing risks during both setup and the live event.
How much does an audio, lighting and video service cost?
There is no fixed answer. Pricing mainly depends on three factors:
- Technical complexity: a single microphone and loudspeaker require a very different setup compared to a 4 × 3 m LED wall with a multi-camera production.
- Duration and logistics: rental period, installation and dismantling time, and venue location.
- Technical crew: the number of technicians required to manage the event.
What information is needed to request an accurate quotation?
To receive a fast and accurate proposal, it’s helpful to provide:
- Date and venue: including access times for installation.
- Type of event: conference, concert, fashion show, gala dinner, exhibition, etc.
- Number of attendees: essential for correctly sizing the audio system and display solutions.
- Specific requirements: live streaming, simultaneous interpretation, presentations, lower-third graphics, video playback or any other special requests.
Does a technical service also take care of safety?
Yes. A professional technical service operates in full compliance with health, safety and fire regulations, using certified equipment and qualified personnel. The safety of the audience, speakers, performers and production crew is an integral part of every project.
How do you choose the right event technical partner?
Experience makes the difference. Working with an experienced technical partner helps to:
- anticipate potential issues
- optimise time and costs
- adapt quickly to unexpected situations
- guarantee consistent quality throughout the event
A company that has already delivered similar events in well-known venues provides greater reliability and smoother operations. Among the many venues where Imagines has worked throughout Italy and across Europe—including Germany, France, Switzerland and the United Kingdom—we highlight a selection of prestigious locations between Turin and Milan:
Reggia di Venaria, Lingotto Fiere, Teatro Regio, Fiera Milano, House of BMW, Università Bocconi, Salone Nautico Venezia, Hotel Principe di Savoia, Intesa Sanpaolo Skyscraper, Mediobanca, Gallerie d’Italia Milano, MAUTO – National Automobile Museum, Cassina Store Milano, Terrazza Martini, Bagni Misteriosi, Superstudio Milano and the Museo Nazionale del Risorgimento Italiano in Turin.
Can a technical service also manage hybrid events and live streaming?
Absolutely. Imagines specialises in the complete technical management of hybrid (phygital) and digital events. Our services go far beyond simply transmitting a video signal and include a fully integrated ecosystem:
- Multi-camera production and integration, management of complex video workflows for broadcasting via Zoom, Microsoft Teams, YouTube or private streaming servers.
- Proprietary Make It Live platform, our in-house platform provides secure attendee access, event registration management, organisational tools and on-demand content after the event.
- Audience engagement and simultaneous interpretation. Real-time interaction tools—including Live Q&A sessions and live polls—as well as integrated hardware and software solutions for simultaneous interpretation, both for in-person attendees and remote participants.
Conclusion
Choosing the right technical partner means investing in the success, reliability and peace of mind of your event. Whether you’re planning a corporate conference, product launch, exhibition, live performance or hybrid event, Imagines can support you from the initial concept through to the final production.
Have a project in mind? Contact us today for a free consultation or a customised quotation: hello@imagines.tech
