DREAM HIT

Dream Hit – The Imagines technology behind an event that made history

Dream Hit was one of the most innovative digital music projects of 2020. Created in the midst of the Covid-19 emergency and developed by DOOM Entertainment with Intesa Sanpaolo as main partner, it combined a “100% social” music talent format with a large free live-streamed concert open to everyone.
A format that completely reinvented the way people experienced music at a time when stages, clubs and studios were shut down.

The opening concert, held on 22 November 2020 at Fabrique in Milan, brought artists such as Fedez, Mahmood, Elodie, Myss Keta, Carl Brave, Achille Lauro, Ernia, Cara and Beba to the stage. In just a few weeks, the event surpassed one million views, becoming a trending topic across multiple platforms and a benchmark for digital music productions.

Imagines’ contribution: digital platforms and technical direction for an unprecedented event

For Dream Hit, Imagines managed the entire digital infrastructure and part of the technical production, ensuring a smooth, engaging experience for a massive online audience.

Live-streaming platform for the general audience

We provided the streaming platform for the public audience, managing video quality, stability and distribution for up to 35,000 concurrent viewers.
This ensured highly reliable playback even during traffic peaks triggered by artists’ appearances and key moments of the talent show.

Custom VIP platform: the most complete digital concert experience ever developed

A second fully customised platform was dedicated to users who donated via For Funding, Intesa Sanpaolo’s crowdfunding platform. For them, we designed a premium digital environment offering:

• higher-quality streaming
• backstage access with exclusive interviews and live content
• direct interactions with the artists through Q&A tools, dynamic engagement modules and integrated social features

A pioneering model that anticipated today’s trend of “premium access” to digital events.

Camera direction, motion tracking and live graphics

Beyond digital platforms, Imagines also provided advanced technical support for video production:

• 6 total cameras, including 3 with motion-tracking, essential for seamless integration with augmented reality and live graphics
• camera signal management
• live direction and coordination with graphic content
• technical supervision of the streaming flow

Motion tracking enabled a modern, dynamic and digitally coherent visual language for the talent format.

A technological, cultural and social-impact project

Dream Hit was more than entertainment. Thanks to the partnership with For Funding, the initiative contributed to raising over €635,000 for the Scena Unita fund, supporting entertainment-industry workers affected by the pandemic.

The victory of young artist Paulo further validated the project’s impact, earning him a two-year recording contract and launching his professional career.

Why Dream Hit remains a unique case history

• it reinvented music consumption during the lockdown
• it integrated social media, streaming and interaction into a single ecosystem
• it proved that culture and technology can coexist in a sustainable model
• it generated concrete, long-lasting, socially meaningful results
• it set the foundation for the new generation of digital music formats

Imagines for Dream Hit: creativity, technology and reliability in a project that changed the rules

Working on Dream Hit meant managing a complex, innovative event with extremely high media exposure.
We combined technical expertise, digital platforms, advanced video direction and continuous collaboration with the creative and production teams.

A project that still stands today as one of the most advanced examples of digital music events ever produced in Italy.