BMW iX2
Innovation in Action, Passion in Motion
LOCATION
MILANO
YEAR
2023
CLIENT
BMW
BMW iX2: An Immersive Experience at the House of BMW in Via Montenapoleone
In the iconic Via Montenapoleone, in the heart of Milan, BMW set up the House of BMW—a multifunctional venue for VIP events and new product launches.
Imagines has been supporting BMW, on behalf of Strike Agency, in multiple projects. Among them, the launch of the new BMW iX2, where Lil Miquela—the AI-created and evolved influencer—introduced the new model, highlighting how artificial intelligence lies at the core of the car’s entertainment system.
Imagines designed and implemented an immersive setup, integrating over 16 million pixels across monitors and LED walls, which, combined with the lighting of the entire block, created an exciting and engaging atmosphere for guests.
- Lights
- Monitor
- Ledwall
